ResearchFeb 1, 2026
Research should be a force for good
Big companies invest heavily in market research because it works. AI is changing the equation, making world-class research accessible to organizations where getting it right actually matters.
The Network Model
Senior expertise. Specialist depth. No agency overhead.
We operate as a network, not an agency. You work directly with senior researchers with decades of global research leadership. When specialist expertise is needed, we bring in exactly the right person from our global network. The expertise you need, without the overhead you don't.
25+ years reading the market
We've built and scaled research practices for agencies around the world into multi-million dollar businesses. We've partnered with the world's largest brands, pioneered emerging research technologies, and sat on both sides of the client-agency table.
AI-Powered, Human-Led
We use the latest research technologies to work faster and go deeper. But technology serves strategy, not the other way around.
Bridging Proven and Possible
25+ years of research expertise meets cutting-edge AI. We bring the rigor of traditional research with the speed and efficiency of what's next.
Impact First
We prioritize working with organizations making a positive difference. Understanding your stakeholders deeply is an impact multiplier.
About
Understanding what moves people
Markets have currents: patterns of behavior, shifts in sentiment, emerging needs that aren't always visible on the surface.
Good research isn't just data collection. It's navigation. Understanding the deeper currents that drive what people do.
We founded Vibe to bring world-class research capabilities to organizations tackling social and environmental challenges.
Learn more about us →Latest Thinking
